Heritage Upholstery Supplies rebrands as Heritage Components

Heritage Components is delighted to announce our new global brand — one that better reflects our focus and wide-ranging customer offering. Heritage Upholstery Supplies is now simply Heritage Components. The Lincoln-based business started nearly a decade ago, and initially focused on supplying upholstery goods. Over the years this offering has evolved into what is now a worldwide furniture components supplier. One that acts as a key destination for sourcing a growing range of essential, desirable products. With this name change also comes an exciting new look. Our refreshed brand and logo incorporates our familiar shades of dark green and grey, and is joined by a new complementary and lively mustard yellow. These colours, in harmony with our new clear-cut wordmark, are brought together and finished with a dot motif. The ‘dot’ represents the various components and parts our customers rely on us to supply each and every day. The Heritage Components rebranding was carried out in collaboration with award-winning design agency Optima. The Optima team, also located in Lincoln, helped bring our vision for a clean, refreshed look to life. Our new look puts forward a consistent and strong identity — one that effectively communicates our commitment to the furniture industry. The rebranding comes following a recent office expansion, accommodating our growing team - thanks to funding from the BIG (Lincoln Business Investment Group). In anticipation of all these exciting developments, the Heritage Components website (found at heritagecomponents.co.uk) saw a refresh in late 2018, incorporating easier to use navigation, improved load times, better product photography, and localised versions of our website for our global customer base. Martin Fahy, Managing Director at Heritage Components said: “We’ve been hard at work since 2011 in building our reputation as a location for high-quality products and customer care. Following investments in staff, and infrastructure both online and off, we’re now looking forward to the next step in our journey. I’m thrilled we can do so under a new name, complete with a new look”. Marketing Director, Sapna Brandrick added: “Both our new website and new brand represent a renewed focus of our core values in offering quality, innovative products to our customers.” The Heritage Components team is dedicated to serving customers from a growing number of countries in a professional and timely manner. In fact, our knowledgeable team are happy to offer advice and support on a range of furniture topics. Our friendly approachable team, with their know-how, coupled with our new memorable look, will leave our customers feeling delighted — further solidifying Heritage Components as a noteworthy, reliable destination for furniture parts and accessories.